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Market- driven management Strategic and operational marketing

LAMBIN Jean-Jacques

Market- driven management Strategic and operational marketing - 3 - London Palgrave Macmillan 2012 - xxv, 590p cm.

ISBN: 9780230276024 3175.0900000000001

Source: CBS/216, 19/10/2012, CLASSIC BOOKS SERVICES General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:51-8.5, Q2

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