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Essence of services marketing

PAYNE Adrian

Essence of services marketing - London Prentice-Hall International U K 1995 - x,253p. Bib p. 246-48 cm. - Prentice-Hall Essence Of Management Series .

ISBN: 75.00

Source: 7774, 24/04/1995, Sethi General Book

Subjects--Topical Terms:
Service Industry

Dewey Class. No.: X9(Y):51, N3

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