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Promotional strategy Managing the marketing comm

engel James F, and others

Promotional strategy Managing the marketing comm - 5 - London Richard D Irwin 1971 - xv, 655p cm. - Irwin Series in Marketing .

Appendix p 596-636

ISBN: 025602846X

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51-8, L1;M3

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