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Integrated marketing communication in advertising and promotion.

SHIMP Terence A.

Integrated marketing communication in advertising and promotion. - 8th - New Delhi Cengage Learning 2010 - xx,666p. cm.

Appendix - 271-379p

ISBN: 9788131516522 467.5

Source: 829, 03/01/2014, Pranami Book Service General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:513, Q0/TD

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