Marketing the professional services firm: Applying the principles and the science of marketing to the professions

Young Laurie

Marketing the professional services firm: Applying the principles and the science of marketing to the professions - Chichester John Wiley & Sons Ltd. 2005 - x, 417p. cm.

Bibliographical references 405-407p.

0470011734 (hbd)

18441

1221, 27/03/2006, The Book Seller Textbook


Marketing
Professional corporations-Marketing
Service industries-Marketing
Operational Research

B2T0b8B, P5 TB
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