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Consumer behaviour Dynamics of building brand equity

Sen Gupta Soma

Consumer behaviour Dynamics of building brand equity - New Delhi New Century India 2005 - viii,297p cm.

Bibliography P 281-92

ISBN: 8177080946 580.00

Source: 431, 29/07/2006, Bright Book Service General Book

Dewey Class. No.: X:1:(S:44), P5

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