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Ambush marketing Game within a game

Scaria Arul George

Ambush marketing Game within a game - New Delhi Oxford University Press 2008 - xvii, 217p cm.

Bibliography: P. 203-10; Appendix: 145-202p

ISBN: 9780195693072 463.25

Source: 1586, 26/08/2008, J.S. BOOK DISTRIBUTOR General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:51, P8

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