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Integrated advertising promotion and marketing communications

CLOW Kenneth E.

Integrated advertising promotion and marketing communications - 4th - New Delhi Pearson 2010 - 478p cm.

Bibliography: P 174-83

ISBN: 9788131763292 552.5

Source: IN397, 27/01/2014, Bharatiya Sahitya Bhavana General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:513:(D6,9(B), P2;Q0

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