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Advertising and IMC Principles and practice

MORIARTY Sandre

Advertising and IMC Principles and practice - 10th - New Delhi Pearson 2016 - 669p cm.

Bibliography: p 266-273

ISBN: 9789332574144 749.00

Source: 5782, 27/03/2017, RAJKIRAN BOOK AGENCY General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:513, Q6

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