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Consumer behavior and managerial decision making

Kardes Frank R

Consumer behavior and managerial decision making - 2nd - New Delhi Prentice-Hall of India 2002 - xviii, 457p Bibliography: P 417-39 cm.

ISBN: 8120322215

Source: General Book

Subjects--Topical Terms:
Consumer Behavior

Dewey Class. No.: X:1:(S:44), P2

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