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Advertising management Concepts and cases

MOHAN Mahendra.

Advertising management Concepts and cases - New Delhi Tata Mc Graw-Hill 1989 - xi,418p cm.

Bibliography chapterwise; Appendix Chapterwise

ISBN: 9780074517802

Source: General Book

Subjects--Topical Terms:
Advertising

Dewey Class. No.: X:513-8, M9

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