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Services marketing Integrating customer focus across the firm

Bitner Mary Jo

Services marketing Integrating customer focus across the firm - 2nd - New Delhi Tata McGraw Hill India 2002 - xxviii, 620p. cm.

ISBN: 007035561

Source: General Book

Subjects--Topical Terms:
Service Industry

Dewey Class. No.: X9(Y):51, N6;P2/TD3

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