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Consumer behaviour Building marketing strategy

Hawkins Del I and others

Consumer behaviour Building marketing strategy - 9 - New Delhi Tata McGraw Hill Publishing India 2003 - xxvi,790p cm. - Mc Graw Hill/Irwin Series in Marketing .

Bbliography Chapterwise

ISBN: 0070582343

Source: General Book

Subjects--Topical Terms:
Consumer Behaviour

Dewey Class. No.: X:1:(S:44), M3;P4/TD

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