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Services marketing People, technology, strategy

LOVELOCK Christopher

Services marketing People, technology, strategy - 4th - New Jersey Prentice Hall 2001 - xviii,717p. cm.

ISBN: 0130173924

Source: 9887, 13/09/2001, SBD General Book

Subjects--Topical Terms:
Service Industry

Dewey Class. No.: X9(Y):51, P1/TD

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