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Integrated marketing communications A system appr

Sirgy M Joseph

Integrated marketing communications A system appr - New Jersey Prentice-Hall 1998 - xix, 312p cm.

Glossary: P 281-296

ISBN: 0132056186

Source: General Book

Subjects--Topical Terms:
Marketing irt Computer Science

Dewey Class. No.: X:51:(D6,9(B), N8

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