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Strategic marketing problems Cases and comments

Kerin Roger A

Strategic marketing problems Cases and comments - 7 - New Jersey Prentice-Hall 1995 - xiv,738p cm.

Glossary : p 727-30

ISBN: 02051617077

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51-8, M1;N5

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