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Principles of service marketing and management

Lovelock Christopher

Principles of service marketing and management - 2nd - New Jersey Prentice-Hall 2002 - xx,436p cm.

Glossary p. 423-28

ISBN: 0130404675

Source: General Book

Subjects--Topical Terms:
Service Industry

Dewey Class. No.: X9(Y):51-8.73.P, P2

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