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Marketing research Management, methods and cases

Wentz Walter B

Marketing research Management, methods and cases - 2 - New York Haper and Row 1979 - xii,770p cm.

Glossary: p 740-60; Appendix: p 694-739

ISBN: 0060470062

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51b4, L2;L9

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