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Strategic market management

Aaker David A

Strategic market management - 6 - New York John Wiley 2001 - xiv,338p cm.

Bibliography Chapterwice; Appendix P309-322

ISBN: 9971513900 522.41

Source: 339, 08/04/2005, Bright General Book

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: X:51-8, M4; P1

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