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Persuasion in marketing The dynamics of marketing

Schwerin Horace S

Persuasion in marketing The dynamics of marketing - New York John Wiley 1981 - xii,259p cm.

Bibliography: p 240-250

ISBN: 0471045543

Source: General Book

Subjects--Topical Terms:
Advertising

Dewey Class. No.: X:513:(S:75), P1

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