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Advertising A behavioral approcach for managers

Faison Edmund W J

Advertising A behavioral approcach for managers - New York John Wiley 1980 - xiii,783p cm. - Wiley Series in Marketing .

Bibliography chapterwise; Glossary: p 729-768

ISBN: 0471049565

Source: General Book

Subjects--Topical Terms:
Advertising

Dewey Class. No.: X:513, M0

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