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Marketing for public and non profit managers

Lovelock Christopher H

Marketing for public and non profit managers - New York John Wiley 1984 - xiv,607p cm. - Wiley Series in Marketing .

Bibliography chapterwise; Glossary: p 588-93

ISBN: 0471037222

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51, M4

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