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Rhetoric and reality of marketing An in ternation

Kitchen Philip J

Rhetoric and reality of marketing An in ternation - New York Palgrave Macmillan 2003 - xviii,202p cm.

Bibliography: P 183-192

ISBN: 0333987322

Source: General Book

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: X:51-8, P3

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