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Advertising and promotion challenge Vaguely right

Lodish Leonard M

Advertising and promotion challenge Vaguely right - New York University Press 1986 - xiii,188p cm. - Wharton Executive Library .

Glossary:p 181-184

ISBN: 0195037022

Source: General Book

Subjects--Topical Terms:
Advertising

Dewey Class. No.: X:513, M6

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