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Marketing management and strategy A reader

Kotler Philip

Marketing management and strategy A reader - 2 - NJ Prentice-Hall 1980 - xiv, 432p cm.

Published Previously; Readings in marketing management

ISBN: 0135581222

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51-8, L2;MO

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