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Strategic brand management Building, measuring, and managing brand equity

KELLER Kevin Lane

Strategic brand management Building, measuring, and managing brand equity - 4th - Noida Pearson 2015 - xxix,586p cm.

Bibliography: 171-173

ISBN: 9789332542204 779.00

Source: 4269, 09/03/2017, R K Books General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:511-8, Q5

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