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Buyer attitudes and brand choice behavior

Day George S

Buyer attitudes and brand choice behavior - NY Free Press 1970 - xix,219p. cm. - Columbia University, Graduate School of Business, Dissertations Series .

Bibliography: P 197-208; Appendix: P 165-195

Source: General Book

Subjects--Topical Terms:
Consumption Economics

Dewey Class. No.: X:1:(S:44), L0

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