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Marketing decision making A model-building approach

Lilien Gary L

Marketing decision making A model-building approach - NY Harper and Row 1983 - xx, 873p. cm.

Bibliography: P 809-58

ISBN: 0060440767

Source: General Book

Subjects--Topical Terms:
Marketing IRT Decision Making

Dewey Class. No.: X:51:(S:44), L1;M3/TD3

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