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Conceptual readings in the marketing economy

Narver John C

Conceptual readings in the marketing economy - NY Holt 1971 - xvi,432p cm. - Holt, Rinehart and Winston Marketing Series .

Bibliography at the end of ecah chapter

ISBN: 030788250

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51, L1

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