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Consumer behavior Basic findings and management i

Zaltma Gerlad

Consumer behavior Basic findings and management i - NY John Wiley 1979 - xiv,567p cm. - Theories in Marketing Series .

Glossary: P 543-556

ISBN: 0471981265

Source: General Book

Subjects--Topical Terms:
Consumption Economics

Dewey Class. No.: X:1:S(44), L9

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