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Marketing research Meaning, measurement and metho

Tull Donald S

Marketing research Meaning, measurement and metho - NY Macmillan 1976 - xv,736p cm.

Bibliography chapterwise; Appendix: p 703-22

ISBN: 0024217409

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51b4, L6

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