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Metatheory and consumer research

Zaltman Gerald, and others

Metatheory and consumer research - NY Rinehart and Winston 1973 - xiv,226p. cm. - Editor's Series in Marketing .

Bibliography: P202-215

ISBN: 003091566X

Source: General Book

Subjects--Topical Terms:
Consumption Economics

Dewey Class. No.: X:1b4, L3

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