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Advertising promotion Supplement aspects of integrated marketing communication

Shimp Terence A

Advertising promotion Supplement aspects of integrated marketing communication - 5 - Philadelphia Dryden press 2000 - xxix,674p. cm.

ISBN: 0030211131 4750.1599999999999

Source: 308, 02/11/2006, SHUBHAM BOOK SUPPLIER General Book

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: X:513, P0

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