Improving customer satisfaction loyalty and profit
Johnson Michael D
Improving customer satisfaction loyalty and profit - San Francisco Jossey Bass 2000 - xv, 214p cm. - University of Michigan Business School Management Series .
Bibliography : p 157-198; Appendix : p 157-198
0787953105 1171.40
2812, 19/12/2000, General Book
Marketing
X:511-8:(S), PO
Improving customer satisfaction loyalty and profit - San Francisco Jossey Bass 2000 - xv, 214p cm. - University of Michigan Business School Management Series .
Bibliography : p 157-198; Appendix : p 157-198
0787953105 1171.40
2812, 19/12/2000, General Book
Marketing
X:511-8:(S), PO