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Essentials of services marketing Concepts, strategies

Bateson John E G

Essentials of services marketing Concepts, strategies - 2nd - Washington Thomson Press USA 2002 - xxi, 567p cm. - Dryden Press Series in Marketing .

ISBN: 0030288924

Source: General Book

Subjects--Topical Terms:
Service Industry

Dewey Class. No.: X9(Y):51, N7;P2

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