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Marketing research: An applied orientation

Malhotra Naresh K

Marketing research: An applied orientation - 4 - New Jersey Pearson Education, Inc. 2004 - 741p+v.p. cm.

Appendix A1-A12p.

ISBN: 8177583891 (pbk)

Standard No.: 18020

Source: 670, 20/03/2006, Vardhman Books Textual

Subjects--Topical Terms:
Marketing research
Research design-Marketing
Operational Research

Dewey Class. No.: B2T0b8B:f, P4

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