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Mismarketing Case histories of marketing misfire

Berg Thomas L

Mismarketing Case histories of marketing misfire - NY Double-day 1971 - "viii, 264p" cm.

Appendix p243-49

Standard No.: 71804

Source: Reference Collections

Subjects--Topical Terms:
Marketing

Dewey Class. No.: "X:51-8y773.N7, L1"

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