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Consumer behaviour theory and application

Farley John U

Consumer behaviour theory and application - Boston Allyn & Bacon Inc 1974 - xiii; 274p cm. - Marketing Science Institute Series .

Bibliography chapterwise and P:263-271; Appendix chapterwise

Standard No.: 41891

Source: Textbook

Subjects--Topical Terms:
Consumption Economics

Dewey Class. No.: "X:1:(S:44), L4"

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