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Reference groups influence on consumer behaviour

Kotwani Gurbux L

Reference groups influence on consumer behaviour - Delhi University of Delhi 1979 - 127p cm. - "University of Delhi, Commerce and Business (Faculty of-), Dissertation" .

Standard No.: 42715

Source: Thesis and Dissertations

Subjects--Topical Terms:
Consumption Economics

Dewey Class. No.: "X:1:(S:44).2.N7, L9/Th"

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