Strategic brand management Creating and sustaining brand equity long term
Kapferer Jean-Noel
Strategic brand management Creating and sustaining brand equity long term - 2 - London Kogan Page 2006 - 443p cm.
185
Textual
Brand Management
X:513-8, P6
Strategic brand management Creating and sustaining brand equity long term - 2 - London Kogan Page 2006 - 443p cm.
185
Textual
Brand Management
X:513-8, P6
