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Luxury strategy Break the rules of marketing to build luxury brands.

Kapferer Jean-Noel

Luxury strategy Break the rules of marketing to build luxury brands. - 2 - New Delhi Kogan Page 2012 - xi,395p cm.

ISBN: 3105.7123999999999

Standard No.: 117184

Source: 108, 20/09/2012, Pioneer Book Distributors Textual

Subjects--Topical Terms:
Business Economics

Dewey Class. No.: X9(M7).1'P, Q2

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