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New strategic brand management Creating and sustaining brand equity long term

Kapferer Jean-Noel

New strategic brand management Creating and sustaining brand equity long term - New Delhi Kogan Page India 2004 - xiv,497p cm.

Standard No.: 67198

Source: Textual

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: X:513-8, P4

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