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Handbook of the economics of marketing (Vol.1)

Dube Jean-Pierre Ed.

Handbook of the economics of marketing (Vol.1) - Oxford North-Holland (Elsevier) 2019 - xix,611p. cm. - 1 .

ISBN: USD 155.00

Standard No.: 142308

Source: 100, 08/01/2020, Classic Book Service Textual

Subjects--Topical Terms:
Conjoint analysis
Digital marketing
Microeconometric models
Product life cycle
Business Economics

Dewey Class. No.: X:51, Q9

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