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Foundations of marketing theory Toward ageneral theory of marketing.

Hunt Shelby D

Foundations of marketing theory Toward ageneral theory of marketing. - New Delhi Prentice Hall ofIndia 2002 - xv,323p. cm.

Standard No.: 69132

Source: Annuals, Advances

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51, P2

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