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Service-dominant logic of marketing Dialogue,debate and directions

Lusch Robert F Ed.

Service-dominant logic of marketing Dialogue,debate and directions - New Delhi Prentice-Hall of India 2006 - xviii,449p cm.

Standard No.: 3327

Source: Textual

Subjects--Topical Terms:
Service Industry Market

Dewey Class. No.: X9(Y):51.1'P, P6

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