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Market segmentation analysis Understanding it, doing it, and making it useful

Dolnicar Sara

Market segmentation analysis Understanding it, doing it, and making it useful - Singapore Springer 2018 - xxi,324p. cm.

ISBN: EURO 49.99

Standard No.: 143786

Source: 069, 28/02/2020, Excel Book International Textual

Subjects--Topical Terms:
Operational Research

Dewey Class. No.: X:51, Q8

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