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Handbook of marketing analytics

Mizik Natalie Ed.

Handbook of marketing analytics - Cheltenham Edward Elgar 2018 - xxvi,688p. cm.

ISBN: UKP 185.00

Standard No.: 139155

Source: 5269, 17/01/2019, Ashutosh Technical Books Textual

Subjects--Topical Terms:
Operational Research

Dewey Class. No.: X:51-8g, Q8

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