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Services marketing Integrating customer focus across the firm

Zeithaml Valarie A

Services marketing Integrating customer focus across the firm - 4 - Boston McGraw-Hill 2006 - xxvii,708p cm.

Standard No.: 68371

Source: Textual

Subjects--Topical Terms:
Service Industry Market

Dewey Class. No.: X9(Y):51.1'P, P6

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