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Persuasion in advertising

O'Shaughnessy John

Persuasion in advertising - London Routledge UK 1999 - xi, 219p. cm.

ISBN: 0415322243 (pbk) 2385.40

Standard No.: 99142

Source: 04931, 18/09/2009, Atlantic Publisher & Dist. Pvt Ltd. Textual

Subjects--Topical Terms:
ECONOMICS

Dewey Class. No.: X:513, P4

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