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Basic marketing A global managerial approach

McCarthy E. Jerome

Basic marketing A global managerial approach - 15th - New Delhi Tata McGraw Hill India 2005 - 793p.+G.12 cm. - McGraw-Hill/Irwin series in marketing .

ISBN: 0070594104 395

Standard No.: 84006

Source: 11199, 29/03/2006, Govinda Book House Textual

Subjects--Topical Terms:
ECONOMICS
MARKETING

Dewey Class. No.: X:51, P5

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